Greetings!
Are You Hearing the Voice of your Customers?
The term voice of the customer or VOC is used to describe
your customers’ needs, wants, desires, and their perceptions of what
they need to get their jobs done. It’s only through skillful
research that you can understand your customers’ unique functional
requirements so that you can cost effectively design, deliver and
improve the products, services and technologies they use.
From my prospective, we are too often missing the VOC of our
customers in healthcare. By this statement I mean we aren’t spending
enough time or energy identifying our customers. No product, service
or technology has just one customer value group, since one size
does not fit all customers’ requirements. Consequently,
this oversight has lead to massive over-standardization in
healthcare. This is costing your hospital, system or IDN hundreds
of thousand, maybe even millions of dollars annually.
We see this observable fact with just about every client we work
with. Just the other day, one of my consultants uncovered that one
of our clients had standardized on three pacemakers, with an average
cost of $6,800. When they changed their pacemaker product mix, by
adding a few more pacemakers, they lowered their average pacemaker
cost to $4,200. The effect! Hundred’s of thousands of dollars a year
were saved simply by really listening to the VOC.
You too can achieve these kinds of savings by collecting and
analyzing data to understand your customers’ practice patterns,
trends and variations. You can interview your customers to really
understand what they absolutely positively must have to do their
jobs and observe how they use their products, services or
technologies in the real world. Then and only then, will you be
able to say that you truly and wholly understand the voice of your
customers.
Your Partner In Savings Beyond Price™,

Robert T Yokl
Chief Value Strategist
Strategic Value Analysis® In Healthcare
Bobpres@strategicva.com
800-220-4274
P..S. I’m happy to
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P.P.S.
Don’t forget to check out my new blog article
“ Your Low-Hanging Fruit Has Been Picked! Now What? This blog is
all about progressing beyond just price savings, and moving on to
the next generation of savings productivity.
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