Dollarize to Save Big
Greetings,
One of the techniques that we teach in our
advance value analysis training
programs is to “dollarize to save big” so that you can, for the
first time, negotiate out unwanted and unneeded
functions and features on your customer’s requested new (or
existing) products, services and technologies. This is a powerful
tactic that you need to understand and then consistently employ in
all of your commodity negotiations with your customers.
Here’s an example of
what I’m talking about!
There was a recent study conducted by J.D Power asking potential car
buyers what functions and features they desired in their cars. This
was done without showing them the price of these options.
Naturally, one of the highest rated features (second on this list)
was a navigation system, but when these same buyers were shown the
cost of the navigation system ($1,500) their ranking for this option
dropped from second to 10th on their wish list.
Why did this happen?
Because when you dollarize the functions or features for
any commodity purchase you give your customers a REALITY CHECK
to make sure that they absolutely, positively need it. In most
cases, they won’t select a high price option if they can’t value
justify it in their own mind.
Here’s another
example?
If you would dollarize how many ports you clinicians need in
your IV sets ($1.00 each), you will find most clinicians won’t
select more ports then they actually need to get their job done. On
the other hand, if you ask these same clinicians how many ports they
require in their IV set without dollarizing, every one of
them will select the maximum amount available. It’s just human
nature to ask for more then you really need to give yourself a
safety zone to work in.
So, if you want to dramatically reduce the total cost of everything
you are buying don’t forget to “dollarize to save big” when
you are negotiating with your customers on the things that they say
are really important to them. You will be pleasantly surprised at
the savings results!
Your Partner In Savings Beyond Price™,

Robert T Yokl
Chief Value Strategist
Strategic Value Analysis® In Healthcare
Bobpres@strategicva.com
1-800-220-4274
P.S. Is it time to think about
advanced training for your value analysis team/committee? With many hospitals about to
start a new Fiscal Year with more challenging savings goals than
ever before, you may want to give your teams an added advantage
with
advanced value analysis training.
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